{"id":453,"date":"2014-12-15T14:54:58","date_gmt":"2014-12-15T14:54:58","guid":{"rendered":"http:\/\/sites.ipleiria.pt\/coerenciacv\/?p=453"},"modified":"2014-12-15T14:54:58","modified_gmt":"2014-12-15T14:54:58","slug":"12-licoes-comunicacao-sobre-desenvolvimento-envolver-as-pessoas","status":"publish","type":"post","link":"https:\/\/sites.ipleiria.pt\/coerenciacv\/2014\/12\/15\/12-licoes-comunicacao-sobre-desenvolvimento-envolver-as-pessoas\/","title":{"rendered":"12 LI\u00c7\u00d5ES – COMUNICA\u00c7\u00c3O SOBRE DESENVOLVIMENTO: ENVOLVER AS PESSOAS"},"content":{"rendered":"

Durante o m\u00eas de novembro, Erik Solheim e o CAD\/ OCDE publicaram 12 LI\u00c7\u00d5ES sobre comunica\u00e7\u00e3o sobre desenvolvimento<\/strong>, com um enfoque no engajamento das pessoas<\/strong>.<\/p>\n

Estas li\u00e7\u00f5es baseiam-se nas experi\u00eancias dos pier reviews<\/em>\u00a0 do DAC\/ OCDE e da Network of DAC Development Communicators:<\/p>\n

    \n
  1. O engajamento das popula\u00e7\u00f5es benefici\u00e1rias<\/strong> gera apoio e torna as pol\u00edticas de desenvolvimento mais eficazes;<\/li>\n
  2. Melhorar a comunica\u00e7\u00e3o reflete-se num aumento da transpar\u00eancia<\/strong>;<\/li>\n
  3. \u00c9 crucial conhecer e\u00a0compreender<\/strong> a fundo<\/em> o p\u00fablico-alvo<\/strong>;<\/li>\n
  4. \u00c9 crucial ter uma vis\u00e3o clara e estrat\u00e9gica<\/strong>;<\/li>\n
  5. \u00c9 crucial desenvolver e comunicar uma narrativa coerente<\/strong>;<\/li>\n
  6. \u00c9 importante comunicar os resultados<\/strong> – os bons<\/em> e os maus<\/em>;<\/li>\n
  7. \u00c9 importante estabelecer parcerias<\/strong> para atingir objetivos;<\/li>\n
  8. Criatividade<\/strong> e inova\u00e7\u00e3o<\/strong> s\u00e3o muito importantes;<\/li>\n
  9. \u00c9 crucial assegurar\u00a0que a imagem de\u00a0marca<\/em><\/strong> \u00e9 apropriada<\/strong>;<\/li>\n
  10. \u00c9 crucial promover a comunica\u00e7\u00e3o e coordena\u00e7\u00e3o ao n\u00edvel\u00a0institucional<\/strong>;<\/li>\n
  11. \u00c9 importante que os recursos<\/strong> e as compet\u00eancias<\/strong> correspondam \u00e0 ambi\u00e7\u00e3o<\/strong>;<\/li>\n
  12. FUNDAMENTAL: avaliar a aprender com a experi\u00eancia<\/strong>.<\/li>\n<\/ol>\n

     <\/p>\n

    The following lessons learned are based on the\u00a0evidence and experience from DAC\u00a0peer reviews and from the Network of DAC Development Communicators:<\/em><\/p>\n

      \n
    1. Public engagement builds support and makes development policies more effective.<\/em><\/li>\n
    2. Improving communication increases transparency.<\/em><\/li>\n
    3. Understand your audience.<\/em><\/li>\n
    4. Have a clear, strategic vision.<\/em><\/li>\n
    5. Develop and deliver a coherent narrative.<\/em><\/li>\n
    6. Communicate results – good and bad.<\/em><\/li>\n
    7. Leverage partnerships to achieve objectives.<\/em><\/li>\n
    8. Make room for creativity and innovation.<\/em><\/li>\n
    9. Ensure branding is appropriate.<\/em><\/li>\n
    10. Promote communication and co-ordination institutionally.<\/em><\/li>\n
    11. Match resources and expertise with ambition.<\/em><\/li>\n
    12. Evaluate and learn from experience.<\/em><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

      Durante o m\u00eas de novembro, Erik Solheim e o CAD\/ OCDE publicaram 12 LI\u00c7\u00d5ES sobre comunica\u00e7\u00e3o sobre desenvolvimento, com um enfoque no engajamento das pessoas. Estas li\u00e7\u00f5es baseiam-se nas experi\u00eancias dos pier reviews\u00a0 do DAC\/ OCDE e da Network of DAC Development Communicators: O engajamento das popula\u00e7\u00f5es benefici\u00e1rias gera apoio e torna as pol\u00edticas de […]<\/p>\n","protected":false},"author":1670,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-453","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"_links":{"self":[{"href":"https:\/\/sites.ipleiria.pt\/coerenciacv\/wp-json\/wp\/v2\/posts\/453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.ipleiria.pt\/coerenciacv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.ipleiria.pt\/coerenciacv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.ipleiria.pt\/coerenciacv\/wp-json\/wp\/v2\/users\/1670"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.ipleiria.pt\/coerenciacv\/wp-json\/wp\/v2\/comments?post=453"}],"version-history":[{"count":1,"href":"https:\/\/sites.ipleiria.pt\/coerenciacv\/wp-json\/wp\/v2\/posts\/453\/revisions"}],"predecessor-version":[{"id":454,"href":"https:\/\/sites.ipleiria.pt\/coerenciacv\/wp-json\/wp\/v2\/posts\/453\/revisions\/454"}],"wp:attachment":[{"href":"https:\/\/sites.ipleiria.pt\/coerenciacv\/wp-json\/wp\/v2\/media?parent=453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.ipleiria.pt\/coerenciacv\/wp-json\/wp\/v2\/categories?post=453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.ipleiria.pt\/coerenciacv\/wp-json\/wp\/v2\/tags?post=453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}